What is ETHOS?

What is ETHOS and Who is it for?

There’s a quote by the Athenian General Thucydides that says,

“The Nation that makes a great distinction between its scholars and its warriors will have its thinking done by cowards, and it’s fighting done by fools.”

If there was a quote that described the point of ETHOS it could indeed be this one.

If you are reading this, likely, you are already physically fit. Compared to other people you know your age, you are probably stronger, faster, more able-bodied. Being physically fit is extremely important. We do, after all, only get one body, so it is important what we take care of it the best we can.

But what about your mental strength or spirituality? How about your purpose? Do you have a strong community of people supporting you?

ETHOS Getting Started

Rules of ETHOS



We often will try to achieve one of these: body, mind, spirituality, purpose, or community, and neglect the others, only to find that we feel out of balance.

What good is being physically fit if you are mentally weak? Do you fold under pressure? What good is being mentally strong if you can’t physically take care of yourself or the people you care about? Spiritually? Even an atheist needs a higher power. If only that’s the Earth, you will eventually return too. What about your purpose? Do you have a reason to get up in the morning? And community, whether that’s your family or your friends, are you the person they need you to be? You have to be the person you need to be for yourself. How can anyone depend on you if you can’t even rely on yourself?

5 Pillars of ETHOS

For this, ETHOS was created—a way for you to become the absolute best version of yourself. To make you strong in the five pillars of ETHOS, Mind, Body, Spirit, Purpose, and Community. To make you a badass mother fucker that can do whatever the fuck they set out to achieve. And we accomplish this by spending time developing those five pillars.

Body: Building our bodies through hard physical work. We do this nearly daily at the gym, and when we meet up, we tend to do more extreme workouts, but we also do boxing, rucking, and other activities that aren’t CrossFit specific.

Mind: Strengthening our minds through reading, studying, and pushing ourselves beyond our limits. This is where we start to separate ourselves from the herd. Learning to think better, make better choices. Use logic instead of emotion. Become un-fazable.

Spirit: Connecting with our spirituality by learning to be still and present at the moment. By learning to be still you can, no matter what’s going on, stay calm and in the moment, keep your cool under pressure.

Purpose: Discovering our purpose by finding what makes us tick and motivates us to be better. Finding and working towards what you believe in is the best way to stay motivated and be true to your authentic self.

Community: Building community by spending time with other people who have the same goal: to be the best they can be. We tend to look out to other people to fulfill our own needs, and frequently they let us down. Imagine a place where you have the companionship of other strong-minded people who can help you actually achieve what you set out to do instead of coddling you.

ETHOS isn’t a hobby. It’s not just another opportunity for an extra workout. If that’s what you are looking for, then just do an extra workout at the gym.

ETHOS is a lifestyle, a way of thinking. It’s to get you prepared for anything, and when you feel like you can handle anything, usually you can.

I believe that we are on the precipice of hard times, and maybe you disagree, but as the Ancient Chinese proverb says, “It’s better to be a warrior in a garden than a gardener in a war.” 

Want to learn more about joining ETHOS?

Commit to something bigger than you to better yourself.